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Tune with its young consumers, the Levi's brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories. The Levi's phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go. The functional essence of the Levi's brand’s design philosophy is perfectly captured by the phone’s compact design and sturdy riveted steel casing. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags. "Technology is at the heart of today's youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi's, a brand that is driven to meet the desires of young people", says You Nguyen, Senior Vice President of Levi's Product. The Levi's mobile phone is offered in metallic silver, black and brown copper. Stylish feminine "shiny silver" and "shiny sand" editions, featuring a ‘mirror' screen have also been created for the fashion forward. The Levis mobile phone is the first ever, launched by the original jean makers Levi.This is the must have fashion phone, show off to friends with not only a stainless steel casing with a tough patterned finish but also the astonishing high-tech features. With a 2 mega-pixel camera and video for capturing those special times what more could you want. Store all those memories with 40MB of built-in memory and an expandable MicroSD slot too. It also holds a multimedia player including an MP3 player and a bluetooth stereo.
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